5 Secrets to Keeping a Liquor Store Running
When it’s not completely state-controlled, keeping a liquor store open
can be a challenge. Small stores have to compete with large chains that
often get bulk discounts from suppliers. The following tips should help
any small or family-owned business streamline their operation.
There are inventory tricks like purchasing u boat carts to help increase employee safety and efficiency. And advertising tips like throwing an event to entice consumers into the store. These secrets can help keep your liquor store running.
Help Your Employees
If you are an owner-operator, you will literally help your employees by taking a turn behind the till. Otherwise, help your employees by making them more efficient and protecting their health. With a u boat cart, employees can easily move cases of bottles at a time. With a keg handling attachment, moving multiple full kegs of beer in the storeroom is simple, and will put less strain on employees’ backs. Plus, it makes employees more efficient, providing more time to help customers.
Promote Your Store
This may sound like a no-brainer, but promoting your store is easier said than done. If you don’t have the funds for a full media campaign, post flyers in other businesses. Utilize social media to the fullest to capture potential customers’ attention. Posts can be funny, or they can be cocktail recipes. Build a website for the posts to point to and use this to promote your store as well. Maintain a blog on your site to increase your SEO, and regularly publish content that appeals to your customers, such as reviews of different liquor or industry news. Update your physical signage to attract walk-in traffic, and spend time working with Google Maps and Google My Business, free tools that can be a huge boon for attracting customers to your location from mobile devices.
Study Your Sales
It’s time to audit what you sell. If you sell a lot of whiskey, but not brandy, buy more whiskey and promote it heavily. Study your supply and demand. If a well-known celebrity buys a gin company and starts promoting it, consider stocking up for curious customers. Stock up on ingredients for common drinks and cocktails as well, and display them together. Consider a sale on items that don’t typically move in your area, if only to reduce supply to shift shelf space. Plus, selling more of one liquor means you might be able to get bulk discounts from the distributor.
Throw and Sponsor Events
Combining the last two tips: Promote events. Throw your own, or sponsor outside events to get your store’s name out. Promote the event, and your store’s name will be on posters. When throwing your own event, promote it over social media. Take that celebrity gin and throw an event on how to make the perfect gin and tonic, gin martini, negroni, or gimlet. Of course, sell everything needed to make each cocktail. Consider giving a discount to those who attend the event.
Make Sure Licenses Are Up-to-Date
This isn’t so much a secret as a reminder. Your licenses need to be up-to-date and accurate. The requirements and penalties for these licenses vary by state, but selling alcohol on an expired license can lead to harsh penalties, up to and including losing your business. Also ensure you are paying taxes correctly, as taxes also vary by location.
About Magline
Magliner products are some of the most well-known and trusted in the material handling industry. A hand truck of any make is often referred to as a “Magliner,” no matter the actual brand. There is, however, no substitute for the Magline brand when it comes to quality. Magline has designed, innovated, and produced the most reliable, durable, and trustworthy material handling equipment available for more than 70 years. While famous for their industry-standard hand truck, Magline also produces a variety of specialized equipment like platform trucks, u boat carts, and lifting hand trucks to reduce employee injuries and increase efficiency.
To learn more about how Magliner products can help your business, visit Magliner.com
There are inventory tricks like purchasing u boat carts to help increase employee safety and efficiency. And advertising tips like throwing an event to entice consumers into the store. These secrets can help keep your liquor store running.
Help Your Employees
If you are an owner-operator, you will literally help your employees by taking a turn behind the till. Otherwise, help your employees by making them more efficient and protecting their health. With a u boat cart, employees can easily move cases of bottles at a time. With a keg handling attachment, moving multiple full kegs of beer in the storeroom is simple, and will put less strain on employees’ backs. Plus, it makes employees more efficient, providing more time to help customers.
Promote Your Store
This may sound like a no-brainer, but promoting your store is easier said than done. If you don’t have the funds for a full media campaign, post flyers in other businesses. Utilize social media to the fullest to capture potential customers’ attention. Posts can be funny, or they can be cocktail recipes. Build a website for the posts to point to and use this to promote your store as well. Maintain a blog on your site to increase your SEO, and regularly publish content that appeals to your customers, such as reviews of different liquor or industry news. Update your physical signage to attract walk-in traffic, and spend time working with Google Maps and Google My Business, free tools that can be a huge boon for attracting customers to your location from mobile devices.
Study Your Sales
It’s time to audit what you sell. If you sell a lot of whiskey, but not brandy, buy more whiskey and promote it heavily. Study your supply and demand. If a well-known celebrity buys a gin company and starts promoting it, consider stocking up for curious customers. Stock up on ingredients for common drinks and cocktails as well, and display them together. Consider a sale on items that don’t typically move in your area, if only to reduce supply to shift shelf space. Plus, selling more of one liquor means you might be able to get bulk discounts from the distributor.
Throw and Sponsor Events
Combining the last two tips: Promote events. Throw your own, or sponsor outside events to get your store’s name out. Promote the event, and your store’s name will be on posters. When throwing your own event, promote it over social media. Take that celebrity gin and throw an event on how to make the perfect gin and tonic, gin martini, negroni, or gimlet. Of course, sell everything needed to make each cocktail. Consider giving a discount to those who attend the event.
Make Sure Licenses Are Up-to-Date
This isn’t so much a secret as a reminder. Your licenses need to be up-to-date and accurate. The requirements and penalties for these licenses vary by state, but selling alcohol on an expired license can lead to harsh penalties, up to and including losing your business. Also ensure you are paying taxes correctly, as taxes also vary by location.
About Magline
Magliner products are some of the most well-known and trusted in the material handling industry. A hand truck of any make is often referred to as a “Magliner,” no matter the actual brand. There is, however, no substitute for the Magline brand when it comes to quality. Magline has designed, innovated, and produced the most reliable, durable, and trustworthy material handling equipment available for more than 70 years. While famous for their industry-standard hand truck, Magline also produces a variety of specialized equipment like platform trucks, u boat carts, and lifting hand trucks to reduce employee injuries and increase efficiency.
To learn more about how Magliner products can help your business, visit Magliner.com
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